The Inspiration Behind Our New Logo and What It Means to Me

  1. Abstract movie reel: we didn’t completely abandon the old logo… you can still see a movie reel in the new logo with the placement of the holes. The movie reel symbolizes how all your experiences are stitched together to tell the bigger story of your life, just like how thousands of picture frames come together to make a feature film.
  2. Abstract person: with a little imagination, you can see a person in our new logo with a head, arms and legs. This person is symbolic of You, the main focal point. No matter who “You” are, we see you as a human being with your own unique story. Reel You is a personal space to be — and possibly even discover — your true self.
  3. Abstract flower: five-petaled flowers (e.g. hibiscus or oxalis) are often known to symbolize joy, affection, happiness, passion, sincerity and friendship. The delicate nature of a flower reminds us our time together is precious and to seize each moment.
  4. The overall shape: the general shape incorporates many circles which represent wholeness and timelessness, but also the twists and turns of life’s journey and a never-ending movement towards self-actualization. There is no start or end, but the breaks in the circles remind us that life isn’t perfect. Just because one road comes to an end doesn’t mean the entire journey does.




Founder of Reel You

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Jay Alberts

Jay Alberts

Founder of Reel You

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