The Inspiration Behind Our New Logo and What It Means to Me

  1. Abstract movie reel: we didn’t completely abandon the old logo… you can still see a movie reel in the new logo with the placement of the holes. The movie reel symbolizes how all your experiences are stitched together to tell the bigger story of your life, just like how thousands of picture frames come together to make a feature film.
  2. Abstract person: with a little imagination, you can see a person in our new logo with a head, arms and legs. This person is symbolic of You, the main focal point. No matter who “You” are, we see you as a human being with your own unique story. Reel You is a personal space to be — and possibly even discover — your true self.
  3. Abstract flower: five-petaled flowers (e.g. hibiscus or oxalis) are often known to symbolize joy, affection, happiness, passion, sincerity and friendship. The delicate nature of a flower reminds us our time together is precious and to seize each moment.
  4. The overall shape: the general shape incorporates many circles which represent wholeness and timelessness, but also the twists and turns of life’s journey and a never-ending movement towards self-actualization. There is no start or end, but the breaks in the circles remind us that life isn’t perfect. Just because one road comes to an end doesn’t mean the entire journey does.

--

--

--

Founder of Reel You

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

We are postdigital

Get Graphic: The Art (And Design) of Mikel Navarro

4 Principles of User Testing

3 Things I Learned About UI Design This Week (Part 2)

Make your design system accessible — Part 2: Icons

Cover showing an artistic play with the person icon in multiplied on top of each other symbolising different people with different needs.

Your great bargain comes at a hidden cost

Things The New Medium Logo Resembles

medium logo ink blot test alison tennent garrulous glaswegian authentic eclectic

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jay Alberts

Jay Alberts

Founder of Reel You

More from Medium

5 Upcoming Interior Design Trends of 2022 to Look For

My Experience With Meditation: 5 Ways In Which Meditation Will Improve Your Productivity As A SaaS…

How to Balance Work and School — A tip from a working student (Speech)

My Open Edx journey in 2022